I’ve been doing a lot of thinking.

And I think it’s time I admit something to myself.

I can’t do this anymore.

For the past year, I’ve been incredibly consistent.

But I’ve decided to stop my newsletter… temporarily.

This might come as a surprise. A lot of content creators will say I’m crazy. But I need to do this.

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Why I’m Pausing My Newsletter

I’ve realized my newsletter is not my greatest priority right now.

It’s been a great habit, and it’s kept me in a solid routine. But the truth is—it’s a time sink that isn’t moving me closer to my goals.

(BTW—stick around, I’ll share my biggest content creation lesson below.)

I love writing this newsletter. Long-form content is something special. Sitting down with my thoughts, getting them out in longer sprints—there’s nothing quite like it.

But right now, I have bigger priorities.

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Where My Focus is Going Instead

I’m slightly pivoting my content to focus on:

• Creativity: The process of creating, how we do it, and how to build creative momentum.

• Spirituality(I struggle with the word “spirituality” because it sounds a bit woo-woo, but hear me out…): I’m exploring self-discovery, presence, and living life with No Worries.

My main goal is to double down on growing my social media channels.

I’ve been active on 𝕏 for a year, but I’m now revisiting Instagram. A few years ago, I built a decent following (15K) and was stupid enough to neglect it.

Instagram fits my creative style better—it’s more visual, which aligns with my love for photography.

Unfortunately, time is limited. Between a 9-5 as an IT Manager, being married, and having a social life, I have to focus on high-impact tasks.

Right now, that means generating social media traffic.

There’s no point in writing a newsletter if I don’t have a steady stream of new subscribers, right?

So, before I return, I need to fix my top-of-funnel game (content creation and traffic generation).

Don’t worry, I’ll be back soon enough.

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The Biggest Lesson I’ve Learned

Before I go, I want to leave you with the most valuable content creation lesson I’ve learned.

I call it: The Idea Metabolism.

It’s the ultimate framework for content creation and learning.

There are 3 parts:

Consume → Process → Create.

Simple? Yes. But this framework is what allows you to consistently produce high-quality, unique content.

Think of it like an engine you install into a car.

You can apply it on any platform. You can even use it for learning and self-education.

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The Idea Metabolism Framework​
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1. Consume

Ideas come from thoughts or external sources—books, articles, videos, conversations.

When something sparks curiosity, capture it.

Use:

• A journal

• Apple Notes

• Kortex

(Doesn’t matter where—just have a place to collect ideas.)

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2. Process

This is where you refine your ideas.

• Pick an idea from your captured thoughts.

• Re-write it in your own words, from your own perspective.

• Store it in a second system—Apple Notes, Notion, a document—where you build a bank of unique ideas.

Doing just 15 minutes a day of this will give you a second brain full of valuable insights over time.

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3. Create

Now, turn those processed ideas into content.

• Pick an idea you’ve refined.

• Decide on a format:

• A photo

• A video

• A written post

• A script

This process ensures you create unique, high-quality content consistently.

The more you consume, the more ideas you have.

The more you create using your own ideas, the more authority you build.

And eventually, you start becoming an expert in your field.

This framework is the biggest game-changer I’ve discovered in my creative journey.

And I’ll be using it until the day I die.

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Where to Follow My Journey

I hope this was valuable and I hope you won’t miss me too much.

If you want to keep up with what I’m doing, follow me here:

📷 Instagram:instagram.com/jonomation​

𝕏 Twitter/X:x.com/itsnottjonathan​

See you soon.

- Jono